Milwaukee DD Lodging Investors, LLC and its subsidiaries and affiliates (“Company,” “we,” “us”, or “our”) respect your privacy and are committed to protecting it through our compliance with this policy. This policy (this “Privacy Policy”) describes the types of information we may collect from you or that you may provide when you visit the website www.thetradehotel.com (our “Website”) and our practices for collecting, using, maintaining, protecting, and disclosing that information. Please read this policy carefully to understand our policies and practices regarding your information and how we will treat it. By accessing or using this Website, you accept and agree to be bound by this Privacy Policy and the Terms of Use. This policy may change from time to time. Your continued use of this Website after we make changes to this policy is deemed to be acceptance of those changes, so please check the policy periodically for updates.

Scope of this Privacy Policy Before preceding you should be aware of what this Privacy Policy applies to and what it does not. This Website is owned and controlled by the Company. This Privacy Policy applies to this Website only. This Website contains links to websites that are not managed by us. In most instances, these websites are operated by the associated hotel brands (e.g., Marriott International, Inc.) or other non-Company organizations. We are not responsible for the data collection, data use practices, privacy policy, or the use of cookies or tracking technologies on hotel brand websites or other non-Company websites from which you have accessed this Website and to other websites that you may access from this Website.

Information We Collect on this Website and How We Use It You may use the Website without disclosing personally identifiable information, and we will not obtain such information about you unless you choose to submit it to us. We collect only basic personal information about you such as your name, e-mail address, telephone number, and any other information you choose to provide so that we may process your requests, such as contacting you about hotel reservations, hotel opportunities,  or possible group or event business arrangements. In addition, if you choose to sign-up to receive e-mail updates we will use your e-mail address to send you the requested information. All required and optional information is clearly denoted on any form that you are presented. If you provide us feedback or contact us via e-mail, we will collect your name and e-mail address as well as any other content included in the e-mail, to send you a reply. Please note that submission of an email authorizes us to contact you via email. We, our service providers, business affiliates, and our vendors may use any information collected by users: to effect users’ transactions; to provide better services, products and opportunities to users; to notify users about services and opportunities that may be of interest to such users; to create and share reports about users’ transactions; and for other marketing purposes. It is our policy not to disclose or sell any information to third parties. Notwithstanding this policy, we retain the right to disclose collected information if required to do so by law or if we believe disclosure is necessary or appropriate to protect the rights, property, or safety of the Company, our customers, or others.

Cookies This Website uses cookies for automatic data collection. A cookie is a small file placed on the hard drive of your computer. These cookies enable us to track and target the interests of our users to enhance their experience on our Website. You may refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you select this setting you may be unable to access certain parts of our Website. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to our Website.

Google Analytics We use Google Analytics to help us analyze how visitors use the Website. The tool uses cookies to standard internet login formation and visitor behavior information. The information generated by the cookie about your use of this Website, including your IP address, is transmitted to Google. This information is then used to evaluate visitors’ use of the Website and to compile statistical reports on Website activity for us. We do not use the statistical analytics tool to track or to collect any personal information of visitors to our Website. We do not seek to link an IP address with the identity of a computer user. If you do not want any information to be collected and used by Google Analytics you can install an opt-out in your web browser. Google’s ability to use and share information collected by Google Analytics about your visits to this website is restricted by the Google Analytics Terms of Service and the Google Privacy Policy.